A custom hand-drawn typeface created for Lort Smith's Pet Protector campaign.
Custom hand-drawn typeface for Pet Protector campaign
This free-spirited, custom hand-drawn typeface was created for Lort Smith's Pet Protector campaign. It was drawn using wax aquarelle (watercolour) pencils giving it a rough and pencil drawn feel. The font is designed to be easy to use and dynamic with alternative caps to look more 'hand-drawn' rather than a 'typed-out font'.