Pet Protector campaign

It was so much fun working on this project with Lort Smith. It involved posters, brochures, magnets, websites/competitions, social, a calendar among many other pieces of collateral. I also developed a custom typeface for the campaign as we wanted to create a unique and handmade look-and-feel based on our concept 'backyard heroes'. Our animal companions are our backyard heroes.

Pet Protector is an initiative by Lort Smith to assist disadvantaged and vulnerable people who are unable to cover their pet’s veterinary costs. It also goes towards veterinary care to animals surrendered to their Adoption Centre. Lort Smith Pet Protectors provide an ongoing monthly donation that helps provide care to thousands of vulnerable animals.

This project involved me to do the art direction, design, illustration and develop its own custom typeface.

↑Back to Top