Telfast wanted to localise three TVCs from their Russian counterpart, Zodac, for the Australian market however translating and re-dubbing was not going to provide the desired result.
Group Hug Creative suggested taking a different approach by creating a whimsical, illustrative style animation to bring these characters and narrative to our shores.
I was tasked to create the illustrations.
See the final animation below.
See the final animation below.
See the final animation below.
Below are few exploration and concept files.
